OUR STORY

Velvet Luminance — Where Everyday Jewelry Becomes Your Story

At Velvet Luminance, we believe jewelry is more than a finishing touch—it’s a whisper of confidence and a touch of memory. Each piece is designed to capture those quiet, intentional moments that shape our everyday lives.

Founded in 2023 as a small local shop, our women-led team began with a simple mission: to create minimalist jewelry that blends elegance with meaning. By 2025, we transitioned fully online to share our designs with a wider community, while keeping our roots in thoughtful, small-batch production.

Every piece is crafted from hypoallergenic stainless steel, luminous gemstones, and glass crystals—durable, tarnish-resistant, and gentle on your skin.

But our story extends beyond design. Sustainability is at the heart of who we are. We use recycled metals and recyclable paper packaging, avoid overproduction, and are actively preparing to give back to organizations like Climate Action Network and Second Harvest. You can read more about our ongoing efforts on our Sustainability page.

We imagine a woman who treasures subtle details—who layers responsibly, gives meaningfully, and embraces jewelry that resonates with her unique story. Velvet Luminance exists to celebrate those everyday rituals, to hold space for connection, and to let your jewelry become part of who you are.